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Al Tayer Group Website

Role: Content Strategy, Wireframing, Design Direction, Content Management

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The project involved revamping their group website. I was involved in the website development process from the pitch.

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Al Tayer is one of the largest business groups in the Middle East. They operate across sectors and industries.

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They are the exclusive distributors for some of the biggest global car brands (Lincoln, Jaguar, Maserati, Ferrari) and some of the biggest global fashion and beauty brands (Armani, Dolce and Gabbana, Bulgari etc.) across the UAE.

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I was involved in the website development process from the beginning.

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I  planned the overall website structure, created the wireframes for major pages. 

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I, then, worked with the designer for the page designs, and spearheaded the content enhancement and update process on the website's Drupal backend.    

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