Oman Insurance Website
Role: Copywriter, Content Manager, Trainer
The project involved revamping their entire website and moving it over into Sitecore.
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Oman Insurance is one of the biggest insurance brands in the Middle East., with a significant presence in the UAE.
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I worked on-site with the OIC branding and marketing team at their headquarters at Al Maktoum Street, Dubai for around three months leading the content update process.
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This meant updating the entire set of insurance-based content into understandable, easy to ready, customer-friendly pages that offered a better user experience.
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Following the content creation, we received training in the website's Sitecore backend.
I then spearheaded the entire content update process for the website. After this, I trained and prepared manuals for the branding and marketing teams for future website CMS use.